Content creation & design lab

We offer a range of services via our team of in-house designers and animators.

Our Content Creation Service – Subscription, No Contract

Here at New Era, we believe that installing your screen is only the first step! Unlike most digital signage agencies, we have a dedicated in-house team of designers, animators & marketing experts who can help you to create impactful content that will help you achieve your goals!

Digital Displays require content creation and layouts that differ vastly to content that may be used on your website or uploaded to Social Media Feeds. To help our customers succeed, we offer different levels of support to suit every budget, with everything from basic content uploads of your own supplied content to a fully managed service with access to high quality marketing content that’s fit for purpose!

To help speed up the process and manage large customer demand, we have now created an extensive library of our most compelling content that has been specially created to gain the maximum impact from window displays and internal screens. Through the library, you can choose from a vast and ever-growing portfolio of designs and animations. The design templates that you can view, can be edited and content can be personalised to fit with your brand guidelines, supported with your own messages and incorporating your own assets, QR codes and much more.

Tier 1: Remote Updates

This option includes firmware and software updates to the screen, remote system diagnostics and access to our remote content update portal. We will update your playlists and publish all your supplied content up to twice a month. However, this package does not include any content edits by our in-house design team or access to our extensive library of content.

£250 per annum + £150 per annum software license for each screen to enable remote publishing and uploads

Tier 2: Managed Marketing – Bi-Monthly

Full Access to our library of content with personalised editing and messaging and use of your own marketing assets, photos and videos and free inclusion of QR codes. Updated bi-monthly ensuring the very best engagement with your clients and thus, the highest return on investment.

£250 per annum + £150 per annum software license for each screen to enable remote publishing and uploads + £49 per month subscription

Tier 3: Managed Marketing – Monthly

Updates Every month, full library access, uploads of your own supplied content, audio marketing every two months, on site-filming (after 12 months you qualify for on-site filming free-of-charge)

With this option, you can access and use all our designs from the library and have your content changed every month. Not only do we create industry and sector-based designs we also create designs for all year-round trends such as seasonal designs for things such as Valentine’s Day, Christmas day but also popular TV programmes and annual events that at that time are the focus of people’s mind.

We will also offer audio marketing on this tier, thus creating your own TV adverts, that will work in conjunction with your internal screen adverts, this will be available to you every other month.

Also, if you remain on this package for 12 months, you’ll be able to request a day’s filming, on-site at your business, to create a full in-store experience film to which you will receive 4 edits for use on websites and Social Media Feeds and your screen. The on-site filming alone, retails at £1500 plus VAT.

£250 per annum + £150 per annum software license for each screen to enable remote publishing and uploads + £95 per month subscription

Tier 4: Managed Marketing – Monthly

Updates Every Month, full library access, upload of your own supplied content, audio marketing every month, on site-filming (after 6 months you qualify for on-site filming)

With this option, you can access and use all our designs from the library and have your content changed every month. Not only do we create industry and sector-based designs we also create designs for all year-round trends such as seasonal designs for things such as Valentine’s Day, Christmas day but also popular TV programmes and annual events that at that time are the focus of people’s mind.

We will also offer audio marketing on this tier, thus creating your own TV adverts, that will work in conjunction with your internal screen adverts, this will be available to you every month.

Also, if you remain on this package for 6 months, you’ll be able to request a day’s filming on site to create a full in-store experience film to which you will receive 4 edits for use on websites and Social Media Feeds and your screen. The on-site filming alone, retails at £1500 plus VAT.

£250 per annum + £150 per annum software license for each screen to enable remote publishing and uploads + £147 per month subscription

Stay Trendy All Year Round

We look to ensure that we give every possible effort to help passers-by notice your screens and for in-store customers to respond to your offers. By creating content that ties in with current trends such as seasonal moments like Christmas and Valentine’s Day, we also focus content on trends such as TV programmes and other events. We believe, based on years of testing and experience, that people notice content more when they are psychologically tuning in at that very moment in time, basically when its relevant and trending. With that in mind, we create content that ties in with the most trending topics that happen every year.

Spring – Flowers / Lambs / Pinks and Purples

St. Patrick’s Day (Ireland)
Mother’s Day
April Fool’s Day
Ramadam
Easter
Grand National
St. George’s Day (England)
Bank Holidays
Father’s Day

Summer – Beach / Ice Creams / Reds and Yellows

Pride
Wimbledon (strawberries)
Tour de France
Open Championship – Golf

Autumn – Leaves / Oranges and Greens

Halloween
Rugby World Cup
Cricket World Cup
Diwali
BonFire Night
Remembrance Sunday
Children in Need
Black Friday
St. Andrew’s Day (Scotland)
Football World Cup

Popular TV shows / glitzy

Dancing on Ice
Strictly Come Dancing
I’m a Celebrity Get me Out of Here
Masked Singer
Love Island
MasterChef
Britain’s Got Talent
The Great British Bake Off

Winter – Snow / Whites and Blues

Christmas 
Hanukkah
New Year
Chinese New Year
Winter Olympics
Valentine’s Day
Super Bowl
Shrove Tuesday
St. David’s Day (Wales)

Audio Marketing

By combing audio with visual on your internal display screens you can further increase the reactiveness of your in-store customers to your offers, products, and services. Visual Content that moves and captures the eye is a great way to grab attention but by adding sound and in effect selling direct to your in-store customer by creating your own TV adverts. It has been proven, by using this technique, you could increase your sales and customer take up on offers by as much as 20% more than just using visual content by itself. We offer this as a stand-alone service or as part of our managed service from TIER 3 upwards.

Film Shoot

As well as creating visual and audio content, our team of designers also have the capability to shoot films of your business and you’re in-store experience. In a world where it’s so competitive and customer expectations are now so high, it’s important to market yourselves to the highest possible level across all your marketing channels. Our filming service offers the chance to “Sell” your experience to your potential customers via your digital screen, website, and Social Media Feeds. We offer this as a stand-alone service or as part of our managed service from TIER 3 upwards. You will receive 4 edits of your film for use across multiple marketing channels and in addition, we can add voice over, text and messaging if required and desired.

2D

Character Design | Rigging | Explainer Videos
2D VFX Frame-by-Frame Animation
Motion Graphics | Logo Animations
2.5D Animation Compositing

Graphic Design

Website Banners | Social Media Posts
Design for Print | Leaflets | Brochures
Business Cards | Conceptual Logo Design
Folders | Digital Advertising Assets

3D

Visual Advertising | Explainer Videos Rendered Images | 3D VFX Design
3D Animation | Environmental Layouts
Architectural Visualisation